Each link below is a short playbook for that line of work: the two or three plays that move the line, what to skip, and a todo list you can take to your team this week.
New to the framework? Read the Hockey Stick first.
Industry playbooks
Concrete plays to help you reach the bend. Pick your line of work.
Healthcare & Wellness
Practices where the work is appointment-driven and the wins come from retention, intake, and follow-through.
- Dentists — Treatment plan optimization and revenue intelligence
- Chiropractors — Patient retention and outcome prediction
- Physical Therapy — Rehabilitation tracking and insurance automation
- Urgent Care — Wait time optimization and patient flow automation
- Medical Spas — Treatment packages and client retention automation
Home Services
Truck-rolls, dispatch, and seasonal demand. The flat handle here is usually a CRM nobody trusts.
- HVAC — Predictive maintenance and equipment failure prevention
- Plumbers — Emergency dispatch optimization and preventive service automation
- Electricians — Job estimation and safety compliance automation
- Landscaping — Seasonal scheduling and property portfolio management
- House Cleaning — Route optimization and quality control automation
- Pest Control — Treatment scheduling and recurring service automation
Personal Services
Chair time, membership economics, and the small details that decide whether a client comes back.
- Hair Salons — Client preference tracking and appointment optimization
- Nail Salons — Service upselling and loyalty program automation
- Barbershops — Walk-in management and membership automation
- Gyms & Fitness Centers — Member retention and class attendance prediction
- Yoga Studios — Workshop management and wellness journey tracking
Professional Services
Knowledge work that lives or dies on follow-up. Search visibility and intake automation move the needle here.
- Legal Professionals — Matter intelligence and client outcome prediction
- Financial Advisors — Portfolio monitoring and client engagement automation
- Real Estate Agents — Lead scoring and property matching automation
- Insurance Agents — Policy renewal prediction and cross-sell automation
- Accountants & CPAs — Tax deadline automation and client document collection
- Marketing Agencies — Campaign performance tracking and client reporting automation
Automotive & Repair
Service histories, recall data, and weather patterns. Plenty of structured signal sitting unused.
Food & Hospitality
Tight margins, perishable inventory, and reputations made or broken in the last hour of service.
Retail & Specialty Services
Foot traffic, lifecycle moments, and the small-but-frequent things that build a repeat customer.
- Pet Stores & Groomers — Pet care scheduling and product recommendation automation
- Florists — Event coordination and delivery route optimization
- Jewelry Stores — Customer milestone tracking and personalized marketing
- Storage Units — Occupancy prediction and payment automation
- Moving Companies — Quote generation and crew scheduling automation
Ideas & Patterns
Plays that show up across industries. Useful when your shape doesn't map cleanly to any vertical above.
Don't see your line of work?
The bend is industry-shaped, not industry-specific.
If your business doesn't map cleanly to any category above, the closest neighbor is a fine starting point. Or skip ahead and we'll tell you which three plays actually fit your shop in thirty minutes.
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